According to a survey by one of Japan’s top staffing/headhunting firms, in 2012, Panasonic ranked in the top 5 of the most popular companies in Japan for workers to join.
It’s true, Panasonic did indeed have a record breaking year. It lost more money than any other none financial firm in history. It lost 7.65 billion yen, at that time well worth over 9 billion US dollars. It also announced plans to lay off 39,000 workers.
Incredulous. Dumbfounding. What words can express this unbelievable paradox? How can a company in such dire financial straights remain such a popular company for job seekers?
“To be successful and have security you must enter a large & famous Japanese company”
This is the phrase that has been repeated continuously by parents, teachers, peers, and society in general.
The only problem is that it’s complete bullshit.